The City of Boulder wanted to increase awareness and encourage participation in the Citywide Retail Study. To help with this effort, inReach created a handout for community members, shops and organizations, along with a postcard that was mailed directly to Boulder households.
The design of the cards strikes the balance between the clean, official design of a city organization and the fun energy of springtime. In order to reach more residents, both cards included both Spanish and English text. With limited space on the postcard, this had the potential to be a challenge, but creative design saved the day!
Product: Handout, Postcard Client: City of Boulder, CO